I believe that most people are basically honest about most things.

I also know that given a chance, there are many people who will try to get away with as much as they can.

Earlier this year I had a "client" who taught me a lot about business ethics and how to set limits.

If you've been in business for any significant time, you've probably had a customer or supplier who tried to cheat you; who either didn't pay what they owed or didn't deliver what you paid for.

It probably made you angry, but did it also motivate you to adjust your policies or the way you deal with customers?

The "client" I mentioned decided not to pay for her work after it was completed, even though she is using my designs and ideas.

Did I change my policies after this? No, but I did re-evaluate them and the way I choose clients.

I realized that the policies I have in place are fair and that they protect me and my clients. I just have to remember to stick with them.

My clients are hard working people making a success of their businesses.

I'm proud to be able to help in that journey.

Until next time,
Vanessa

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July, 2008    

Ethics, Honesty and Trust

It's been said that contracts are for people who don't trust each other. But equitable well designed contracts and policies are one of the best ways to prove that you are trustworthy.

Why? Because making an agreement and living up to it demonstrates integrity.

There are two sides to every story, and two points of view in every business transaction. The best agreements contain true benefits to both sides.

Last month's questions were: Do you think integrity is an old fashioned or obsolete concept in the business world? How do you demonstrate your ethical standards?

You can't just tell people you're honest. We live and do business in a world of identity theft, internet scams and fly-by-night operators, and they all say it.

You need ways to protect yourself from those who would cheat, and ways to prove that you provide honest service and valuable products your customers can trust.

• Establish fair payment practices and stick to them so that both you and your customers know what to expect.
• Provide your customers with top notch quality and service. Make sure they know that you are concerned about them and their best interests.
• Post your privacy policy clearly and prominently.
• Always present yourself and your business in a friendly professional manner.
• If your business involves large amounts (of money or time), consider developing a down payment or customer screening system.

Honesty and integrity are good for business. Folks who scam, cheat or cut corners - both cheaters and the cheated - will eventually get caught and have to start all over. This wastes time and money.

Conducting business in an ethical fashion is not an obsolete concept. It's the only way to work if you want your business to last and grow.

This column focuses on easily confused words and common language mistakes.

Bear means to move or carry; to press or to sustain.
(This is a useful word with dozens of meanings - including the animal in the woods.)
Bare means exposed or uncovered.

Please bear with us while we redecorate.
Bear left at the fork in the road.
The trees are bare in winter.

Fair means impartial, honest or clear.
Fare is a person using public transportation, or the fee paid for transportation.

In business negotiations, fair contracts benefit both sides.
The bus fare is rising due to higher gas prices.

Your turn readers. What word foul-up drives you to distraction?

Think It Over
This month's question: How can you jump start your business in an uncertain economy? Next time we'll discuss how you can put this information to use.