Vanessa's Desk - Resources, copywriting and editing services, information and tools for independent professionals and micro-business owners.

Questions and Answers

Following are some common questions about copywriting services, website services, marketing services or how to acquire services for your project. If you have a question or concern that isn't covered here, please contact me for more information.


Copywriting and Editing Services

What is a copywriter?
This is a question I'm often asked because many people confuse writing copy with copyright. Copyright is simply the process that lets an author claim ownership of their work and use the © symbol. As a copywriter, my job is much more exciting... I work with words! I use words to create awareness, attract customers and increase profits for small businesses, medical practices and non-profit organizations.

Why use the services of a professional copywriter?
Experience. In more than 15 years of writing, I have done a variety of projects for many individuals and small businesses. Some of the ways I help my clients are by:

  • Bringing you more customers and increasing your sales by creating attention-getting marketing materials
  • Increasing customer loyalty and repeat business by helping you improve the value of your products and services
  • Helping you save time and money with my line of home-based business and how-to booklets
  • Providing easy-to-use information that helps you meet your goals and improve your life

What are the advantages of using an independent copywriter?
Time. There's no need to waste your time and effort trying to figure it out yourself. Let me take care of the writing while you take care of your customers.

Money. When you hire an independent contractor, you pay only the writing fee and only on a per project basis. Payroll taxes, training, benefit packages and other employee expenses are eliminated.

Perspective. There is truth to the saying "can't see the forest for the trees". When you're concentrating on the details of running your business, it can be difficult to see the big picture. An outside professional can generate new ideas with a fresh viewpoint of your business and your target market.

Expertise. I know how to do the research and the writing. You don't have to worry about spelling, grammar or layout. And, I know how to tailor your piece to speak to the right audience in language they can understand.

What if I already have materials written?
Sometimes you just need an impartial eye to review, correct or freshen up your documents. Or maybe you know what you want to say but aren't quite sure how to phrase it. That's why I also offer copy editing services. I will proofread and correct your materials for spelling, punctuation, grammer and syntax. I can also help turn your unstructured ideas into well written pieces you can be proud of.

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Website Services

How do I decide on a website design?
A good website design is based on much more than fancy graphics, cool animations or other aesthetic factors. A successful web pressence takes careful planning with your goals firmly in mind. To learn more about website decisions read the article
Planning the Right Type of Website for Your Business.

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Marketing Services

What is marketing?
The answer to this is a subject that fills scores of books and classes. One quick answer is that marketing is all the things you do to get your product/service and yourself ready to make the sale.

How can Vanessa help with marketing and promoting my business?
Two of the most useful tools in any marketing program are information and communication. Two of my specialties are helping you decide on and locate the information you need, and finding the best ways to communicate that knowledge to your clients.

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Hiring Vanessa

How do I get my project started? What is the procedure for hiring Vanessa?
Call, e-mail
info@vanessasdesk.com, or fill out this form to request more information. I will do any necessary research so that we can discuss the specific needs of your project. I will then prepare a proposal that includes a firm quote.

How much will it cost?
Because every project is individually created it's not possible to give exact prices for all services. Basic websites and website redesign starts at $450. For website maintenance and updating the rate is $30/hour. Individual articles start at $35 depending on content and desired length. I also have several affordable package plans for your marketing needs.

Why hire Vanessa Shelton?
It's simple: As a small business owner myself, I understand your needs and I know how to solve the problems you face in your daily operations. No matter what your company size or budget is, I believe in treating all my clients like VIP's. When your project comes from the desk of Vanessa Shelton you get personal service and excellent value. Guaranteed.

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