Website Content Copywriting

Words can be a powerful tool to motivate and create images in the minds of prospects. What you say and how you say it determines whether your message will be remembered and acted on, or if it will be ignored like the thousands of others we all receive every day. It is the words that determine whether or not your prospects will become customers. Writing effective copy for your website is the most important factor in insuring the success of your website.

But did you know that with most web design companies you have to write and provide your own copy? What?? Writing the material is not as simple as copying information from your sales or recruiting brochure, especially when it comes to building an effective website. Writing is a major part of the service you will receive from Vanessa's Desk.

You need more than just a design. You need someone who will thoroughly research your products, services, and image to create a message that is both dynamic and motivational. Vanessa's Desk represents years of experience writing and designing all types of business materials, from simple sales flyers up to complete marketing campaigns. Doesn't your website deserve the best?

Function and Design Are Important

Have you ever been to a site where every page had a different color, look and feel to it? Made you wonder if you were still in the right place, didn't it? How about one of those sites where just as you get interested you discover that you can't get to the next page because the links are hard to find or don't work? How frustrating! What about a site that left you confused about the very reason it was even there?

"Vanessa has an eye and feel for putting visual and verbal together to make a perfect match for every individual and business."

Bea Kunz, Owner
Sage Hill Farms

Web surfers are notorious for their impatience. Our computers and the internet are supposed to give us instant access to the information we want. Your visitors need to be able to find the information they are looking for. Don't drive away potential prospects. With Vanessa's Desk website services you get:

• Navigation that's simple and easy to use - helping your visitors to easily find the information they need
• Powerful content that keeps your prospects interested and engaged while grabing their attention and motivating them to action.

For more information about planning and setting goals for your site, please see the article Planning the Right Type of Website for Your Business. Get started now with your personalized quote.

"The Website Refresh"

These days, most businesses already have a website of one sort or another. But is it an effective site? Is it a current, accurate and professional representation of your business, or is the same click-and-drag or do-it-yourself page that you put up years ago?

Your website is just like any other part of your business, or your life. It needs to grow and evolve with you. You may have narrowed or widened your niche, or changed your focus altogether. You may have added services, changed your product line, or be catering to a new target market.

Any of these factors require a fresh look at your website. Does it reflect your business as it is today?

Website Maintenance and Updating

Once your website is built and posted, it still has to be kept up-to-date.

A small business will want to announce sales and seasonal specials, feature new product lines and prices, and let your customers and suppliers know what's new and interesting in your industry.

Non-profit organizations need to let members and supporters know about news and developments that are important to the cause. Most of these informational sites include an online newsletter that will need regular revisions.

Promotional sites also need to be periodically changed to keep the content fresh and exciting. You want your visitors to come back frequently.

Vanessa's Desk offers all maintenance and updating services on a monthly or quarterly basis, either separately - or as part of your site development.

If you need website services contact me today for a no obligation free quote and consultation.

An Invitation

You already know that without a website, you are missing customers. People do use the web to get information about products and services before they shop. In addition to gaining clients, companies can also save time and money by having answers to prospects' most common questions and concerns posted on their website. There are so many ways your website can help your organization grow and become more profitable. Let's get started today!